Ship something fragile. See what survives.
Startup studio for the AI era. Products built fast, validated with real users, sold or operated for the long run. No VC required.
One person can now build and run what used to take a team.
Some products get sold — to companies who want the audience, or founders who want a head start.
Some products we keep. They grow slow. That's fine. When operations cost almost nothing, you don't need venture-scale growth to justify existence.
Some products get killed. That's data. Lessons transfer. Move on.
Build. Sell or operate. Repeat.
Every product lands somewhere. All three are fine.
Sold
Validated product finds a new owner who can take it further. Companies buy audience. Founders buy a head start.
Operated
Product works. Grows at its own pace. Stays in the portfolio. Slow growth is sustainable when running costs almost nothing.
Killed
Didn't work. Lessons learned. Resources freed. Next experiment starts. Failures are tuition, not tragedy.
The portfolio survives all three.
Software doesn't need venture capital the way it used to.
Build costs collapsed. Operational costs are collapsing. The math that required outside money to get started? Mostly gone.
Some industries are capital intensive. This isn't that.
Lean by design. Profitable by default. Patient by choice.
No board meetings. No growth-at-all-costs. No misaligned timelines.
Skip the cold start.
For Companies
You're buying validated audience in a vertical you care about. Real users, proven demand. Skip the build, skip the launch, skip the wait.
For Founders
You're buying a foundation that works. Clean code, real traction, honest briefing on what's working. Start at one, not zero.
Or don't buy. Some products aren't for sale. They're just running — proof the model works.
The portfolio is the proof.
These aren't mockups. Shipped products, live now, real users.
Built by Felix_M
Designer turned builder. Over a decade shipping products.
This is the experiment: what does a startup studio look like when one person can do what used to take a team? How many verticals can you credibly explore when AI handles the leverage?
The portfolio is the answer in progress.
Building got cheaper. Running did too. That changes everything.
AI collapsed the cost of building software. Everyone knows this.
What fewer people see: operations are collapsing in cost too. Support, maintenance, growth — all getting automated.
When both sides get cheap, the math changes completely:
- Explore multiple verticals instead of picking one
- Keep products alive that don't need to scale
- Give away value that used to require monetization
- Run a studio that used to require a team
This isn't doing the old thing faster. It's doing different things entirely.
AI-native means rethinking what's possible — not bolting AI onto old workflows. This studio is that experiment.
Ship something fragile. See what survives.